Jan 2012: Knuckle Lights have just arrived.   Knuckle Lights™ are worn on the front of your hands, in a perfect position to light your path and be seen by traffic.  The extra-wide flood beams move with the natural motion of your arms and provide super-bright illumination to light up the entire area in front of you.   Each set includes 2 Knuckle Lights, one for each hand, providing 45 Lumens of double flood beams for maximum light.

KT TAPE is an abbreviation for Kinesiology Therapeutic Tape. It is a strong, elastic athletic tape that reduces muscle pain, increases mobility, and enhances athletic performance. KT TAPE is pre-cut so that it is fast and easy to apply. Just tear off a strip and apply it to the injured area. KT TAPE provides relief and support for muscles and joints and can be used to prevent or treat hundreds of sports injuries

Dec 2011: SYNC NOW--If you have the Nike Running Sportwatch GPS this pertains to you. Also, if you have a GPS watch on your holiday wish list these updates make it a great watch for you to consider buying or gifting.

The following apparel and accessory Items have recently arrived...

• Smartwool Apparel (Women's)
• Smartwool Accessories
• CWX Insulator Tights (Men's and Women's)
• Petzl Headlamps

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Xtenex Laces - elastic laces with a unique knot design - great for triathletes, parents (we know kids don't always like to tie and untie their shoes), and those with sensitivity issues on the top of the foot.  Just lace up to the desired tightness once and slide on and off after that!

Fall apparel and accessories are here - just in time for the cool morning runs.  Stop by to check out new jackets, tops, pants, gloves and hats from Brooks, Saucony, Mizuno, Sugoi, Moving Comfort and More!

Injinji Socks
Lightweight, breathable socks with individual slots for all your toes! They are great for those of you that blister easily and want to avoid friction between the toes. They are also perfect for running and walking in Vibram FiveFingers!

Timex Ironman Global Trainer

Get pace, speed, distance and more—all on your wrist. Easy to use for those who want a simple speed & distance product, thanks to the thoughtful and intuitive interface that Timex is known for. But also fully customizable for multi-sport athletes that require a high-performance training tool.

We carry Trigger Point Performance Therapy.  Empowering you to take care of yourself and achieve goals you never thought possible.

Come check out our new Garmin Forerunners.  These are a great training aid for all athletes!  They feature HotFix® satellite prediction, which means they lock onto satellites quickly so you can be out the door and on with your run in no time. They also have a high-sensitivity GPS receiver to stay locked onto satellites, even near tall buildings or under tree cover.

We have yurbuds that customize the fit for your headphones. Come check them out.  Click on the picture for more details. 

 An alternative to Clif Bloks and Sport Beans, GU Chomps are a chewy gel-alternative great for biking and running.   Chomps come in 4 flavors: Strawberry, Cran-Apple, Orange, and Blueberry-Pomagranate.

We are your local vendor of Sweaty Bands!  They keep your hair in place and look cute too!  There are numerous styles for all ages.  We even have fun Fleet Feet Sports Sweaty Bands if you want to show your support out on the road, at a race or even on the town.

Fleet Feet Sports Madison carries numerous accessories to help you improve your performance.  From nutrition to wetsuits and sunglasses we offer a wide variety of great products from the following companies and are always looking for the next great training tool for you. 

• Accelerade
• Amphipod
• AquaSphere
• Balega Socks
• BlueSeventy Wetsuits & Goggles
• Bodyglide
• Bonk Breakers
• Books & Training Journals
• Carbo-Pro
• CEP Compression
• Clif Bloks
• Drymax Socks
• E-Gel
• Easy Lace
• Endurox
• Garmin
• Gatorade Endurance
• GU
• Halo
• Hammer Nutrition
• Headsweats
• Honey Stinger
• HydraPouch
• Jelly Belly Sport Beans
• Kinesys Sunscreen
• Knuckle Lights
• KT Tape
• Mueller
• Nathan Hydration Products
• Nike+Sportband & Accessories
• Nipguards
• Nuun Hydration
• Pedzl Headlamps
• Penguin SportWash
• PowerBar
• Race Number Belts
• Reflective Gear
• Running and Triathlon Decals and Stickers
• Shaney Andler Jewelry
• Shoelaces
• Smart ID
• Smartwool
• Sof Sole
• Soleus Watches
• Spenco
• Sportshield/Blistershield
• Stabilicers
• Strassburg Sock
• Stuffitts Shoe Savers
• Succeed Caps
• Superfeet
• Sweaty Bands
• Swiftwick Socks
• Tandem
• Tifosi Eyewear
• The Stick
• Timex Watches
• Tri Swim Shampoo-Conditioner-Bodywash &Lotion
• Trigger Point Massage Products
• Xtenex Laces
• Yaktrax
• Gift cards and more…