Overview
Fleet Feet Sports Madison carries a comprehensive selection of footwear, apparel, and accessories for running and walking. Our inventory changes frequently, so please call to see if the products you are searching for are in stock. If you are looking for an overview of the brands we carry, please see below.
OUR FIT PHILOSOPHY
The Fleet Feet Sports FITLOSOPHY™ is our commitment to the concept of a proper FIT in all aspects of our lives - from our commitment to helping you find the proper FIT for your running shoes, to assisting you in determining how running, walking, or an active lifestyle fits into your life. Simply stated, FITLOSOPHY™ is our FIT Philosophy and our approach to everything we do. Our FITLOSOPHY™ begins by ensuring that runners and walkers of all abilities (and ages) are fit with the proper footwear and technical apparel to meet their individual needs.
It's Our Way of Doing Business
Whether you walk or run we will take the time to get to know you and your needs. Our experienced staff is trained to make recommendations for the products that best suit the individual so that you can continue to do what you do as long as you wish and as comfortably as possible.
Our first step is to find out more about you in order to match you with potential solutions. Our next step is to take a close look at what is happening with your feet by examining your bare foot. The bare foot reveals to us much evidence of your individual biomechanics. After we look at your feet, we will then measure your foot and arch lengths in an un-weighted seated position and then a weighted standing position, comparing the differences.
Customers may then be asked to run or walk on either the in-store treadmill or designated tryout area. Our staff will watch and analyze a runner's strike (the customer's foot impacting the ground) and their biomechanics (their running stride). Both strike and stride are evaluated by the Fleet Feet pros and we use this as an opportunity to discuss with the customer their individual needs.
All footwear is designed and manufactured to compliment specific foot shapes and sizes. Based upon our analysis of the customer's stride and strike, combined with details of a customer's specific foot and arch shape, a Fleet Feet associate will help you select the model that will best suit you, the customer, both in terms of providing support as well as performance. We will also tell you if we see that you would benefit from the internal support of a footbed (shoe insert). In the case that you may need help beyond our expertise, we have a listing of local healthcare providers that we can recommend to you.
Personal Rewards
The Fleet Feet Personal Rewards Program thanks customers for their loyalty by being truly rewarding. Each time you accumulate $250 in merchandise purchases you will receive a $25 in-store credit valid on future purchases.
- No signup fee
- No minimum purchase
- No card to carry
- It's simple and it's free
Once you reach $250 in purchases we will notify you by mail or e-mail that we are holding an in-store credit good towards your next purchase. You can sign up with store personnel at any time. Our database will not be sold or shared with any third party entity.
Weekly Wetsuit Rentals
*Please note: Fleet Feet Sports Madison is in the process of updating the wetsuit rentals. Please call before coming in, so we can guarantee we have a wetsuit for you. We will have all new rentals available March 15th.
Fleet Feet Madison offers weekly wetsuit rentals. The wetsuit is picked up on a Tuesday, and is due back at the store by 7pm on Monday of the following week. Other details are listed below.
- The wetsuits available for rental are the Blue Seventy Synergie full sleeve for $40, and select sizing of the Blue Seventy Reaction long john and full sleeve for $35 per week.
- $25 of the $35 or $45 rental fee may be applied to a purchase of a wetsuit within the same season. Only one $25 credit will be applied, even if a suit is rented more than once.
- We have a limited supply of wetsuits available, so we highly recommend reserving a suit to ensure availability for your event.
Brands Carried
Footwear
- Adidas
- Asics
- Brooks
- Mizuno
- New Balance
- Nike
- Saucony
- Salomon
- Teva
- Montrail Sandals
Apparel
- adidas
- Asics
- Brooks
- Champion
- Craft
- Enell
- Horny Toad
- Insport
- Louis Garneau
- Mizuno
- Moving Comfort
- New Balance
- Nike
- Pearl Izumi
- Prana
- Puma
- Race Ready
- Stonewear Designs
- Sporthill
- Sugoi
- Skirt Sports
- Tyr
- Zoot
*Apparel is seasonal, so we do not carry all brands year round.
Accessories
- Amphipod
- AquaSphere
- Aruba Sport Eyewear
- Balega Socks
- BlueSeventy Wetsuits
- Bodyglide
- Carbo-Pro
- Clif (gels and bloks)
- E-Gel
- Easy Lace
- FuelBelt
- Garmin
- Gatorade Endurance
- GU
- Halo
- Hammer Nutrition
- Headsweats
- Honey Stinger
- Kinesys Sunscreen
- Nipguards
- Penguin SportWash
- Polar Heart Rate Monitors
- PowerBar
- Pro-Tec
- Race Number Belts
- Reflective Gear
- Running and Triathlon Decals and Stickers
- Ryders Eyewear
- Smart ID
- Smartwool
- Sof Sole
- Spenco
- Sportshield/Blistershield
- SPRI Products
- Stabilicers
- Strassburg Sock
- Succeed Caps
- Superfeet
- Tifosi Eyewear
- The Stick
- Timex Watches
- Trigger Point Massage Products
- Wrightsock
- Gift Certificates and more…