OUR FIT PHILOSOPHY

The Fleet Feet Sports FITLOSOPHY™ is our commitment to the concept of a proper FIT in all aspects of our lives - from our commitment to helping you find the proper FIT for your running shoes, to assisting you in determining how running, walking, or an active lifestyle fits into your life. Simply stated, FITLOSOPHY™ is our FIT Philosophy and our approach to everything we do. Our FITLOSOPHY™ begins by ensuring that runners and walkers of all abilities (and ages) are fit with the proper footwear and technical apparel to meet their individual needs.
 

It's Our Way of Doing Business

Whether you are just beginning a walking program, training for your first marathon, or are on your feet all day and need some foot relief - we can help.  Our experienced staff is trained to make recommendations for the products that best suit the individual so that you can continue to do what you do as long as you wish and as comfortably as possible.  Plan to spend some time working with our staff to identify the right solution for you. We will take as much time as necessary to insure you are properly F.I.T.

Our first step is to find out more about you in order to match you with potential solutions. Our next step is to take a close look at what is happening with your feet by examining your bare foot. The bare foot reveals to us much evidence of your individual biomechanics. After we look at your feet, we will then measure your foot and arch lengths in an un-weighted seated position and then a weighted standing position, comparing the differences.

Customers may then be asked to run or walk on either the in-store treadmill or on the sidewalk outside the store. Our staff will watch and analyze a runner's strike (the customer's foot impacting the ground) and their biomechanics (their running stride). Both strike and stride are evaluated by the Fleet Feet pros and we use this as an opportunity to discuss with the customer their individual needs.

All footwear is designed and manufactured to compliment specific foot shapes and sizes. Based upon our analysis of the customer's stride and strike, combined with details of a customer's specific foot and arch shape, a Fleet Feet associate will help you select the model that will best suit you, the customer, both in terms of providing support as well as performance. We will also tell you if we see that you would benefit from the internal support of a footbed (shoe insert). In the case that you may need help beyond our expertise, we have a listing of local healthcare providers that we can recommend to you.

Recently barefoot running has been in the news.  Here is a paper that may be of interest to you explaining it in further detail.  To read the paper follow this link.

fit guarantee

Fleet Feet Sports Madison is committed to FIT. If for any reason you are not satisfied
with an item you purchased from us, you may return or exchange it at any time with a receipt. We won't rest until we find the right solution to your needs.